"I won the D41, a beautiful scooter, in one of VOCIC's Facebook competitions." Alvin McFarland was one of the lucky winners of a VOCIC raffle and received a pink VOCIC D41 mobility scooter. He never thought he could win a scooter for free and now uses it daily - always by his side.
A Lucky Winner and Loyal VOCIC Fan
Alvin McFarland has been following VOCIC's social media channels for some time. "I knew VOCIC ran giveaways from time to time, but when the service team told me I was the lucky winner, I couldn't believe it," said Alvin McFarland. "VOCIC is doing something meaningful by giving us people with mobility issues the opportunity to experience their new products for free. This really helps ease our financial burden," he added.
A symbol of hope and perseverance
Alvin McFarland, a dedicated women's basketball coach for 39 years, has made pink more than just a color - it's a symbol of hope and perseverance. Each season, he organizes a special game with his teams where everyone wears pink to raise funds for breast cancer awareness. This initiative has become a humble tradition for Alvin and his fellow male coaches as they support the many women they have coached - some of whom have faced the harrowing reality of breast cancer.
Own challenges and the Pink D41
Off the field, Alvin has overcome his own challenges, including two back surgeries and a neck surgery that have affected his mobility. The specialized equipment he has been provided with is crucial in helping him with daily tasks, especially maintaining his personal hygiene.
The Meaning of the Color Pink
"Pink plays a significant role in our brand image, symbolizing both innovation and breakthrough. It also reflects our support of the US National Pink Day, which promotes positivity by using pink to spread joy, inclusion and compassion. The pink mobility scooter embodies VOCIC's commitment to greater understanding and inclusivity towards seniors and people with mobility issues. In addition, pink stands as a symbol of support and care for breast cancer patients." This is how Jenny, the head of VOCIC's research and development, explained the choice of the color.
sales success and popularity
As Jenny predicted, VOCIC's sales soared. The pink D41 mobility scooter attracted significant attention even before its launch, and shortly after launch it became VOCIC's best-selling mobility scooter - even selling out at one point.
A New Attitude to Life
"It allows me to be mobile again," said Alvin McFarland when asked how the D41 has changed his life. "I can now attend events that were previously out of reach, such as sporting events, especially women's basketball games, which is my passion as a 39-year-old WBC coach," he added.
Practical functions and satisfaction
Alvin McFarland appreciates the D41's sturdy frame, which ensures his safety while traveling. He also appreciates the front basket for storing essentials and finds the speed and fold-down armrests make mobility even easier. Alvin's daily life now revolves around the D41, which he uses for various tasks, such as picking up his mail, going shopping, coaching WBC, attending meetings, and running other errands that come up.
"I was amazed at how quickly it was delivered; it was very easy to open the box and the assembly was simple. All interactions with the customer service team were professional and responses were quick." Alvin McFarland expressed similar satisfaction with the logistics and customer service team.
A symbol of inclusion
As Alvin McFarland mentioned, he plans to take his pink D41 to basketball events next season to showcase inclusion and the power of pink. He has added it to his calendar and will capture those moments during their Pink Breast Cancer Awareness game where both teams will be wearing pink.
